Mimetic Desire 101 - Anti-Mimetic—A Field Guide to Mimetic Desire

Think about which desires you really want to own and cultivate. It doesn’t matter whether they were originally mimetic or not – the intentionality that you bring to them can allow you to become the author of a new creation.

Social media is a mimetic machine. What we typically call ‘social media’ is really social mediation – the mediation of desires. All day, every day, desires are being modelled to us through people we barely know. Mimetic desire is the hidden engine of these platforms.