Microsoft's mobile gaming opportunity | Mobile Dev Memo by Eric Seufert

But we do have some sense of the opportunity. There is a reason, after all, that Netflix, Spotify, and Snap all identify Fortnite as a key competitor on their earnings calls.

All the major gaming platforms are getting crowded. Unexpected success stories where games become viral are becoming further apart. Gaming founders need to be data driven even in their early creative iterations, have marketing professionals embedded in their team from the get go and carefully and ensure a healthy CAC-LTV formula from the early days... See more

From 2007, the gaming industry, excluding China, has doubled and 80% of that growth has been in mobile