Mercury Retrograde
Eichhorn uses the potent term “content capital”—a riff on Pierre Bourdieu’s “cultural capital”—to describe the way in which a fluency in posting online can determine the success, or even the existence, of an artist’s work.
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
“Cultural producers who, in the past, may have focused on writing books or producing films or making art must now also spend con... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
Social media’s combination of global reach,
performance metrics, platform design, content
format, and algorithmic interference have changed
how creators make for others, and how others
perceive and interact with creators' work.
The results are an eternal presence, persistent
feedback, an unrealistic expectation of virality,
harmful social comparison, crea
... See more