Memo: On J-Curves and Agglomeration

But what happens when those products sell out? As Amazon Prime Now begins to show its supply chain and last mile pressures, 2PM’s research has identified a number of categories and brands that are reflecting signs of lift in traffic, search awareness, and conversion. These categories include: utility, hydration, food, recreation, and entertainment.... See more

Warehousing & Fulfillment — Amazon’s major fulfillment operation (known as FBA — Fulfilled by Amazon) recently ended for most e-commerce products besides medical and essential household items due to system stresses from COVID-19. Brands will need alternative solutions to satiate demand levels from consumers, especially amidst a spike in e-commerce ... See more