Meet RUKA: The Hair Brand Creating Personalised Extensions T...

Meet RUKA: The Hair Brand Creating Personalised Extensions To Match Black Women’s Hair Textures

Forbes forbes.com

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On Instagram, Olaplex has long defended its reputation for quality via a robust network of affiliated stylists. But the brand has taken over TikTok with a different approach, owing its prominence largely to organic endorsements from amateur beauty and lifestyle creators. In contrast to Instagram content from haircare professionals, which tends to f... See more

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