Matter

Kids are not failing by wanting to be cottagecore or meatcore or this new preppy. It’s the culture available to them that is failing, by no longer being able to connect any of these categories with lived experience or social meaning. Kids, in all their blowzy creativity — the same creativity that invented movements from Romanticism to hippiedom to

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K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more