Matter

There’s power in signaling insider knowledge to outsiders, so naturally we see the memetic propagation of idiomatic lore artifacts beyond the bounds of where they actually convey meaning. But as time goes on, their density and alienation from more universal lexicons makes it hard for even the ‘in-group’ to keep track of this internal meaning. It’s ... See more

To accomplish this goal, the “proud extroversion” of the early Web soon gave way to a much more homogenized experience: hundred-and-forty-character text boxes, uniformly sized photos accompanied by short captions, Like buttons, retweet counts, and, ultimately, a shift away from chronological time lines and profile pages and toward statistically opt... See more