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In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.

All the major gaming platforms are getting crowded. Unexpected success stories where games become viral are becoming further apart. Gaming founders need to be data driven even in their early creative iterations, have marketing professionals embedded in their team from the get go and carefully and ensure a healthy CAC-LTV formula from the early days... See more