Marshall McLuhan, W. Terrence Gordon - Understanding Media_ the Extensions of Man_ Critical Edition-Gingko Press

home than elsewhere, increasing efficiency of communication and of controlling human behavior can, instead of liberating us into the air like birds, fix us to the ground like toadstools. All information will come in by super-realistic television and other electronic devices as yet in the planning stage or barely imagined. In one way this will enabl

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mean anything at all. On the front page of the gray old Times, I’m liable to encounter a chatty article about frying with propane gas. CNN lavished hours of airtime on a runaway bride. The magisterial tones of Walter Cronkite, America’s rich uncle, are lost to history, replaced by the ex-cheerleader mom style of Katie Couric. One reason the notion

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New media technologies are rapidly emerging. Looking back on the past few decades of media, it’s clear that the content that catches hold plays a foundational role in sculpting how we live and think and interact. As the technologies with which we create and communicate change, cultural transmission will change in tandem.