Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
Revisiting Lifetime Value and Customer Acquisition
digitalnative.substack.comdigitalnative.substack.com
Customer lifetime value (CLV) represents the projected revenue that a customer will bring for a company during their lifetime as a customer. Since customer acquisition and marketing can be expensive, metrics like CLV help determine just how much a company can spend to acquire a customer beforehand.
Bradley Miles • #BreakIntoVC: How to Break Into Venture Capital And Think Like an Investor Whether You're a Student, Entrepreneur or Working Professional (Venture Capital Guidebook Book 1)
Reflections on the Ten Attributes of Great Investors
1icz9g2sdfe31jz0lglwdu48.wpengine.netdna-cdn.comTo run a profitable and scalable business, you want LTV > CAC. Currently, w e have rising CACs and less scalable, measurable acquisition-and it's all happening in a recessionary market environment.