This week premier league champions Manchester City proudly reported that they are using connected scarves to gather data on supporters’ emotions during matches. The scarf relies on an EmotiBit, which is a device with a PPG sensor, accelerometer, temperature sensor, and electrodermal activity (EDA) sensor. The sensors are similar to those in your fi... See more

Sports teams (and fans) love data and emotions are at the heart of sports, which means that experimentation could result in meaningful experiences. Or as the club contends, “serve as a study in shared passion.”