Made to Stick: Why Some Ideas Survive and Others Die
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
Essays should be linear, that’s what makes it an essay. If you have a mosaic of paragraphs that can be shuffled in any order, that’s not an essay, those are notes, no matter how poetic the prose.
Sequence matters. Our mind works via cause-and-effect. Of course, there’s value to creating tension, by purposely time jumping, or by injecting subtle mys
... See moreSimplicity —The idea can be expressed simply and succinctly, without sacrificing depth (e.g., “It’s the economy, stupid,” used during Bill Clinton’s 1992 U.S. presidential campaign). 2. Surprise —The idea contains an element of surprise, which grabs attention (e.g., when the Center for Science in the Public Interest wanted to alarm consumers to the
... See moreKritina Holden • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
