M. E. Rothwell | Substack

To step into the stream of any social network, to become immersed in the news, reactions, rage and hopes, the marketing and psyops, the funny jokes and clever memes, the earnest requests for mutual aid, for sign ups, for jobs, the clap backs and the call outs, the warnings and invitations—it can feel like a kind of madness. It’s unsettling, in the ... See more

To accomplish this goal, the “proud extroversion” of the early Web soon gave way to a much more homogenized experience: hundred-and-forty-character text boxes, uniformly sized photos accompanied by short captions, Like buttons, retweet counts, and, ultimately, a shift away from chronological time lines and profile pages and toward statistically opt... See more