Luxury x Culture

The peak of consumerism as performance is Ye x Julia Fox “Date Night,” leading into Yeezy Gap Engineered by Balenciaga collab. Life x culture x art x commerce.

Pre-owned model, including rentals and resales, establishes luxury as rarity, uniqueness and power of objects granted to them by everyone who touched them, owned them, and wore them.

To participate in luxury culture, a person does not even need to participate in the luxury market. They can own, share and trade in luxury images. As the scenarios outlined below show, luxury’s migrating towards ever more imaginary - literally and figuratively - from bizarrely imaginative designs that are bound to do well on TikTok to images t... See more

Vintage establishes luxury as knowledge - both the knowledge of environmental cost of fashion and the knowledge of history, meaning and importance of cultural goods.

Sartorial weirdness is luxury as affirmation of power - the power of luxury as an aesthetic system and also the power of individual designers within the industry.

Polyvore 3.0 is all about luxury as membership, taste signaling and belonging to taste communities.

Creativity, point of view, taste, curatorial acumen and stylistic savvy are new units of consumption. Keywords are group buying and shared ownership.

Performance art jolts excitement in the commercial luxury environment, enriching items with experiences, meaning, purpose and a commentary. It is also a riff on the blurring lines of reality (social, virtual, physical).