• The long tail of the internet has provided a way for sovereign creators
  
  and businesses to ‘
  
  niche at scale
  
  ‘ in ways not possible at any other time in history, fostering unparalleled creativity and innovation;


• The quality of an audience matters;


• Being tiny is mighty;


• Delighting the weird is a superpower;


• When you build a business, you’re building a new

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Thesis : Build a “digital world” around a valuable and interesting idea — a world so rich and captivating that people are attracted to it, want to explore, and inhabit it long-term , where true fans and happy customers organically emerge. I call this a ‘ Tiny Digital World .’