Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language

This has turned communicators of all kinds – from fashion influencers to public health specialists – into Kremlinologists who obsessively analyze the behavior of social media algorithms in the hopes of learning how to please them and (more importantly) how to avoid their punishments.

Hence algospeak. Social media users have learned the hard way that... See more

As awful as all this is, the workarounds themselves are often delightful and clever, testaments to the wit and grace of marginalized communities. For example, sex-workers call themselves "accountants." Homophobia is called "cornucopia" and "LGBTQ" becomes "Leg Booty."

This creativity isn't limited to people I admire or agree with: anti-vaxers have a... See more

As we are fed more content, we are pushed deeper into algorithmic niches. In return, we are encouraged to engage with more extreme and polarizing identifiers because it is more labelable, more indexable by the machine — the creation of the “Island". On this island, the slang, in-jokes, and archetypes which emerge as a community develops in isolatio... See more