Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Now, if you look at why people don’t buy from you, the first and most common reason is that they’re not interested in what you’re selling.

Here’s a general recipe that works well for PLC #1: Show the opportunity. Show/tell your prospect how their life is going to change with your product. Position your authority. Show/tell why they should listen to you. Teach. It’s important not to just go on and on about the opportunity; you have to deliver value. Raise objections and either answer t

PLC #1: THE OPPORTUNITY (OR THE JOURNEY) Your first piece of Prelaunch Content (PLC #1) is critical. It has to grab your prospects’ attention and draw them in, so it has to be compelling. And it must answer the all-important question “Why?” Why should your prospect care? Why should they spend their precious time paying attention to you? Why should

At the heart of every product, every offer, there is some opportunity for transformation or change.

some of the really cool stuff they’re going to learn in PLC #2. Call to action. Ask for a comment on your Prelaunch pages or in social media.