Lands of Lorecraft

And the way you get good at it is by getting increasingly attuned to the softer, subtler side of organizations. To the extent these subtle and nebulous forces can be understood and manipulated with precision and deftness (soon with deep learning for leverage), you get vastly more sophisticated organizations. 

In a world where most aphorisms are born in on the Hobbesian meme-battlefield of Twitter rather than in books or speeches by already-revered figures, aphorisms with halos are cringe anyway, but aphorisms without halos do actual work. They are tools of thought, not ornamentation.

This is the hypothesis of lorecraft as a cope. 

I stumbled across a key insight that may or may not have been spotted before: lorecraft is the evil twin of marketing.

But of the two worlds I’ve been witnessing, I am becoming convinced that the emerging weird world being claimed by lorecraft, with tarot cards and literal magical thinking in the mix, is actually more real, and has been all along.

Arguably, lorecraft is the first truly internet-native school of management and organizational thinking, though I’m sure it won’t be the last.

If your party or event boasts good vibes, that’s great. But if you expect a vibe to do the work of full-spectrum managerial lorecraft of the sort suggested by Rafa’s table or Kei’s eight qualities, your effort is doomed. 

The common feature in the work of these emerging thinkers is the centrality of lore, as in folklore, the lore of a fictional extended universe, or more pertinently, the water-cooler lore of an organization, in the framing of the traditional concerns of management and organizational theory. Lore, you might say is the feedstock of both stories and wo... See more

Being raised by TV is a walk in the park compared to being raised by apps.