Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

prime place to upsell related products is after the visitor has added something to their shopping cart.

Search users often look for ways to filter the search results

Triggers tell people to “do it now!”

Show last-minute special offers or alternatives via exit pop-ups to visitors who are about to leave your site without converting.

If you try to test price as a discrete variable (for example, you test three distinct prices—your current price, a specific lower price, and a specific higher price), you are only getting information about the exact prices you choose to test. You will know which one of the tested prices is best. But you will not know if any of them are at the best

transactional assurances

You will also typically have much higher profit margins with repeat customers because the incremental cost of marketing to them is minimal.

conversion action must be defined ahead of time, it must be trackable, and its business value must be clear

far more likely to purchase online if they are offered ways to reduce the risk