Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

focus on specific roles and the tasks that you want your visitors to complete on the website.

provide all of the preconversion supporting information on your landing page. By doing so, you narrow the range of your likely online competitors.

Place prominent sharing options on the page, allowing people to announce that they have purchased a particular item (from you!) on common social networks.

Transactional assurances need to be seen before the checkout process or conversion step itself, and as prominently as possible.

Define structured content to support each task.

The initial page can be as simple as name and e-mail address,

mental model includes constraints (things that can’t be done) and conventions (an understanding of and agreement

If you have two side-by-side buttons, remember that the one on the right

The main point is that the neocortex does not dominate the lower levels. The limbic system often asserts its influence over higher mental functions.