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Kickstarting supply in a labor marketplace
3. Make certain there is demand
Lenny Rachitsky • Kickstarting supply in a labor marketplace
4. Get press
Lenny Rachitsky • Kickstarting supply in a labor marketplace
4. Paid social
Lenny Rachitsky • Kickstarting supply in a labor marketplace
Additional tactics that worked for at least one labor marketplace:
Lenny Rachitsky • Kickstarting supply in a labor marketplace
2. Targeted direct outreach
Lenny Rachitsky • Kickstarting supply in a labor marketplace
5. Do manual onboarding
Lenny Rachitsky • Kickstarting supply in a labor marketplace
Advice: Do things that don’t scale—go direct to your potential supply and convince them to try your platform.
Lenny Rachitsky • Kickstarting supply in a labor marketplace
Advice: Experiment with running ads on LinkedIn.
Lenny Rachitsky • Kickstarting supply in a labor marketplace
6. Concentrate on a geo