Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

vendors of software for the other category of analysis, which we’ll call quantitative or statistical modeling. In that category, you’re trying to use statistics to understand the relationships between variables and to make inferences from your sample to a larger population. Predictive analytics, randomized testing, and the various forms of regressi

We’ve set up a website (http://keeping upwiththequants.weebly.com) where readers can ask any question about analytical knowledge, techniques, or the problems they are facing in solving specific problems.

Alzheimer’s disease accounts for 60 to 80 percent of dementia cases.

Marketing mix optimization models, which are increasingly employed by large organizations to optimize marketing spending, involve variables of marketing response, marketing costs, and product margins.

Zillow also introduced a sophisticated algorithm for pricing leads to agents that attempts to calculate the economic value of the lead, with an estimate of conversion rates.

Data analysis consists of finding consistent patterns, or the relationships among the variables.

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could be used to analyze the distribution of bombs. The Poisson distribution expresses the probability of a number of events occurring in a fixed period of time, area, or volume if these events occur with a known average rate. The only thing we have to know to specify the Poisson

Pattern finding in contemporary organizations tends to come more through statistical analysis than