Jack Dorsey on Twitter’s Mistakes (Published 2020)

I think the core, critical sin was choosing the advertising model to begin with. Brand advertising is not like direct advertisement, which is more programmatic. It requires something like a Disney to essentially give you a favor, because the only players that matter to them are Google and Facebook. Snapchat, Twitter, everything else did not matter.... See more

The biggest mistake I made was continuing to invest in building  tools for us to manage  the public conversation, versus building  tools for the people  using Twitter to easily manage it for themselves. This burdened the company with too much power, and opened us to significant outside pressure (such as advertising bud

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