It's Not a Religion, It’s a Role Play

Reality as we understand it is a phenomenon of social structures, language, and shared processes for engaging with the world. Digital media is remaking all of these in such a way that media consumption more and more resembles the act of playing an alternate reality game.

I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the ingredi... See more

Today, self-creation is no longer something some of us can do to set ourselves apart from the people we see as the masses, the crowd, or ‘la foule.’ Instead, it has become something that all of us ‘must’ do in order to maintain our financial and social position in a culture that sees reality as up for grabs, to garner the attention central to so mu

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These historical patterns show us it is entirely human to turn to the supernatural, conspiracy, spiritualism and the occult in our effort to make sense of how new technology and media might change us, both individually and collectively. It is one big cope, to regain a sense of control in a time of uncertainty and difficulty.