Is Gen Z Coming for the GOP?

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

By 2028, Millennials and Gen Z will combine to become the largest voting age population in the nation. Even with that massive generational shakeup looming, there remains precious little research and in-depth analysis on how younger Americans think about politics and society.

A hard pill to swallow: gen z showed up more conservative than boomers this election.

Bet you didn’t have anything that predicted in your “gen z culture” deck. Worth reflecting on why.