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In a world awash with information and eye candy, “social gaming” is rapidly evolving as the largest existential threat to legacy media’s claim on engaged consumer attention. Trust and manipulation issues are also causing people to look beyond incumbent social media platforms such as Twitter, YouTube, Instagram and Facebook.
Scott Broock • Beyond Broadcast and Social Media: Game Engines are the New Reality Engines
Most of today’s consumer tech giants monetize through ads: Facebook, Google, Twitter, Snap, YouTube. Virtual worlds are the next generation of consumer tech, and they’ll monetize through commerce—through virtual economies and marketplaces.