Is America Switching from Booze to Weed? Archives - Freakonomics

Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more

People who start drinking at a young age (13-15) are more likely to get addicted to alcohol, no matter if their families are alcoholism-prone. Even if there's a history of alcoholism in the family, a person who waits till their early 20s is less likely to become addicted to alcohol. If you drink consistently (even in small amounts, like one drink a... See more

• Between 2015 and 2018, US alcohol consumption declined three straight years, with beer consumption down five consecutive years.