Is America Switching from Booze to Weed? Archives - Freakonomics

Normalizing sobriety in an alcohol-dependent society is difficult, especially when individuals are up against a trillion-dollar industry pumping out advertisements and making it seem like the only way to experience life is with a drink in your hand. Marketing budgets for alcohol brands are expected to rise to $7.7 billion by next year, and the indu... See more
Sober Curious Gen Z and Millennials Have Sparked the Next Health Trend | Dame Magazine
People who start drinking at a young age (13-15) are more likely to get addicted to alcohol, no matter if their families are alcoholism-prone. Even if there's a history of alcoholism in the family, a person who waits till their early 20s is less likely to become addicted to alcohol. If you drink consistently (even in small amounts, like one drink a... See more
Andrew Huberman • What Alcohol Does to Your Body, Brain & Health
• Between 2015 and 2018, US alcohol consumption declined three straight years, with beer consumption down five consecutive years.