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Insanely Simple: The Obsession That Drives Apple's Success
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com
If everyone is busy making everything,
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
how can anyone perfect anything?
We start to confuse convenience with joy.
Abundance with choice.
Designing something requires focus.
The first thing we ask is:
What do we want people to feel?
Delight.
Surprise.
Love.
Connection.
Then we begin to craft around our intention.
It takes time.
There are a thousand no’s for ever... See more
Apple, “Intention” | Insights and Inspiration from 50+ Great Examples
Inside Apple -- From Steve Jobs down to the janitor: How America’s most successful—and most secretive—big company really works.
amazon.com
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
amazon.com