Delphi projects that Axie will end the year having generated $1.1 billion in revenue, mostly from fees generated through its NFT marketplace and from breeding Axies to meet the demand from hundreds of thousands of new players each month. There are more than 600k players currently, around the world, as many as 60% of whom are in the Philippines.

A typical game would spend millions of dollars on marketing and keep the majority of profits to itself; Axie spends nothing on marketing, but lets players keep most of the value created. That should lead to a stickier game and more opportunities for expansion.

In May, it did $3.0 million.

Scores of people in the Philippines and Vietnam have quit their jobs and make a better living playing Axie for hours every day. They earn Smooth Love Potion (SLP), a token earned through Axie gameplay that can be exchanged for fiat, which in turn can be used to pay for food, shelter, medical bills, and all of the other things needed to survive.

In April, Axie did about $670k in revenue.

Axie isn’t just building a game; it’s building the web3 aggregator, and backwards integrating to own as much of the value chain as possible.

In June, $12.2 million.

Non-crypto people are being onboarded to crypto through a video game.

Over the past 24 hours, 7 days, and 30 days, Axie Infinity has done more volume than any other NFT Marketplace, including open ones like OpenSea, Foundation, and Rarible, and asset-specific ones like CryptoPunks, NBA TopShot, and SoRare.