In Search of New Software Cultures

Even as the personal computer and then the phone made it onto the desktop and into the hands of most every single employee regardless of job, the structure, organization, and processes of a company continued to mirror those of the 20th century.

the best software products aren’t just assemblages of functionality ,exposed by particular formal elements (links, buttons, icons, menus). Rather, they organize and shape how you think, and they create or sustain a particular lifestyle