In Conversation: Mario Milana

Creating experiences that exist only for those who live them—that is the true luxury. Moments invisible to machines, etched into our memories, captured by simple presence. And what if this luxury took on new forms? Objects that only respond to touch, to the warmth of a hand. Art that comes alive in the light but eludes the cameras. Intimate experie... See more

Brunello: I wanted the brand to have my face. I wanted the product to convey the culture, life, lifestyle, dignity of work. We are a listed company, and I wanted to manufacture a product with dignity. I wanted a profit with dignity. Because the press all talk about the moral ethics of profit. Why can’t we have a dignified profit then?