Illuminate: Ignite Change Through Speeches, Stories, Ceremonies and Symbols

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Leaders anticipate the future. They stand at the edge of the known world, patrolling the border between “now” and “next” to spot trends. They help others see the future, too, guiding people through the unexpected and inspiring them to long for a better reality. The leader’s role, your role, is to light the way for your team through empathetic commu

are the ones who change the world.

Persuasive speeches establish a gap between what is and what could be, and then resolve it by introducing a new bliss

Visual What you see

One of the most important roles of ceremony is to affirm solidarity.

Auditory What you hear

anthropologist Arnold van Gennep first introduced the term “rites of passage,” he wrote, “All societies use rites to demarcate transitions” in life. He saw them as rites of regeneration, in which the old self must ritually die before a new self can emerge.

Jim Collins’s Good to Great was released at just the right time. His Hedgehog Concept states that if you can be best at, be passionate about, and make money at one thing in the world, do just that one thing.