I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

The company makes prototype clothing designs and showcases them on the social media site to gauge customer interest. The most popular ones get made and sold through

Social media is marketing, product innovation, and customer service rolled into one.

But can you translate this relatively localized experience into something broader and more accessible to the masses? Can the idea of artisanal quality and personal connections exist beyond the bounds of a neighborhood farmers’ market? And can it exist with prices that the mainstream consumer can afford?

young brands whose primary goal is to give consumers something they can care about, beyond basic necessities like socks and shampoo.

(nearly twice the audience size of OshKosh B’Gosh, the 120-year-old maker of children’s clothes).

ability to know their customers better and to serve them better than other retailers, including the automators.

These companies offer more than a shopping destination. They’ve created, at breathtaking speeds, the kinds of long-lasting customer relationships that define great brands.

Web and social media to create direct, personal relationships on a massive scale.

the company is thriving, because it gives consumers something in which to believe and participate – at an affordable price.