I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World

ability to know their customers better and to serve them better than other retailers, including the automators.

Today, when customers feel loyal to a brand, they let the world know about it – and don’t hold back. Companies that are unable to inspire love and loyalty will die.

young brands whose primary goal is to give consumers something they can care about, beyond basic necessities like socks and shampoo.

These companies offer more than a shopping destination. They’ve created, at breathtaking speeds, the kinds of long-lasting customer relationships that define great brands.

For them, the opportunity lies in goods that consumers identify with personally and feel passionate about.

(nearly twice the audience size of OshKosh B’Gosh, the 120-year-old maker of children’s clothes).

Paying lip service to ethical labor practices or cleaner manufacturing processes won’t work anymore. When brands talk about the values they stand for, they have to mean it. And they have to deliver on it.

post-Amazon brands offer products that customers truly love and a level of service that has been missing online and off.

Empowered by more dynamic cost structures, these brands focus on specific product categories, often control manufacturing from start to finish, create unbelievable customer experiences, and invite consumers to participate in shaping the business.