
Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions

the tradeoff for working with a manageable sample requires that we account for sample error.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
Power analysis helps you manage an essential tradeoff. As you increase the sample size, the hypothesis test gains a greater ability to detect small effects. This situation sounds fantastic. However, larger sample sizes cost more money. And, there is a point where an effect becomes so miniscule that it is meaningless in a practical sense.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
Descriptive statistics describe a sample. That’s pretty straightforward. You simply take a group that you’re interested in, record data about the group members, and then use summary statistics and graphs to present the group properties.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
Keep in mind that variability and effect size are estimates and guesses. Consequently, power and the Type II error rate are just estimates rather than something you set directly.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
Because population parameters are unknown, we also never know exactly the sampling error for a study. However, using hypothesis testing, we can estimate the error and factor it into the test results.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
there are multiple reasons for Type II errors—small effect sizes, small sample sizes, and high data variability.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
Inferential statistics takes data from a sample and makes inferences about the larger population from which the sample was drawn. Consequently, we need to have confidence that our sample accurately reflects the population.
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
As the power level increases, more moderate effect sizes become significant. That’s precisely how hypothesis tests are supposed to work!
Jim Frost • Hypothesis Testing: An Intuitive Guide for Making Data Driven Decisions
statistical significance of any effect depends collectively on the size of the effect, the sample size, and the variability present in the sample data.