Humans are Creative

one of the latest big theories in neuroscience says that humans are fundamentally creatures of prediction, and not only is creativity not at odds with that, but it actually goes hand in hand with improving our predictive power. Life itself, in this view, is one big process of creatively optimizing prediction as a survival strategy in a universe oth... See more

creativity is a fundamental element of human nature, an ability we use every time we come up with a new idea or find a solution to a novel problem. It goes hand in hand with being human. Put simply, creativity is imagination in action, and this action can take care virtually anywhere.

I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.

Is creativity really scarce?... See more