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Howard Schultz on Strategy
The Commoditization of the Starbucks Experience
Howard Schultz's memo discusses the dilution of the Starbucks experience and the need to refocus on the core values and differentiation from competitors.
global.oup.comMass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz • Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
The truth is, we beat the odds because of my energy, not because of my business acumen, but I didn’t have the energy to sustain that strategy for the rest of my life. I was aware enough to know that we needed better systems and processes if the business was to sustain itself.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
When much is known, procedural planning approaches work perfectly well. When much is unknown, they do not. For instance, when Howard Schultz launched what would become Starbucks, he modeled the stores after Italian coffee houses, a new concept for the United States. Schultz was definitely onto something, but the baristas wore bow ties (which they f
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