How to Zig When Everyone Else Zags
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How to Zig When Everyone Else Zags
People early in their career should learn from computer science: meander some in your walk (especially early on), randomly drop yourself into new parts of the terrain, and when you find the highest hill, don’t waste any more time on the current hill no matter how much better the next step up might appear .
Chris Dixon • Climbing the Wrong Hill | Cdixon Blog
“If I look across and everyone else is doing X, how do you zig when everyone else is zagging?
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
What stops most companies from zagging is the cloud of uncertainty that follows innovation.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Differentiation, the art of standing out from the competition, is not front-page news. What IS front-page news, in a world of extreme clutter, is that you need more than differentiation. You need RADICAL differentiation. The new rule: When everybody zigs, zag.