How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Qualaroo or LeadConversion

Create a list of objections.

Don’t be fooled by the idea that you’re writing product descriptions. Your product page shouldn’t be descriptive; it needs to sell your products or services.

mistake that turns web visitors away is writing what you, as business owner, like to write rather than what your web visitor wants to read.

also have to anticipate their objections and overcome them one by one.

you need to introduce a few problems. A problem makes your reader's heart rate go up, gets him excited, and makes him pay attention to the solution you offer

If you were your ideal reader, why would you buy? And which hassle would you like to avoid?

bullet points don’t need to be full sentences, but they should have the same structure.

The question your about page should answer is this: Which problems do you solve for your customers?