How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

People don’t like to be addressed as a crowd. They prefer to read something that addresses them personally, directly.

Your value proposition is what you write on a billboard: a headline, a few bullet points, and an image.

List all potential reasons why your ideal reader might be interested in buying from you.

To increase your persuasiveness, add a word like now, instantly, or immediately

The biggest improvement you can make to your web copy is changing your perspective and writing for your reader instead of for yourself.

Treat each bullet point as a headline. Each bullet point should promise something of value to your reader.

Often people want to get to know you more personally. Rather than focus on an immediate sale, get web visitors to sign up for your e-newsletter.

you need to introduce a few problems. A problem makes your reader's heart rate go up, gets him excited, and makes him pay attention to the solution you offer

Specific details add credibility to your story and make you more persuasive.