How to Start Writing Online: The Ship 30 for 30 Ultimate Guide

Every time you write and publish one of those stories or insights online, what you're really doing is "scaling yourself."

These are the 3 types of credibility online:I’m the expertI’m curating the expertsI’m just speaking from personal experience

Uses lists and bullets whenever possible. Tweets are small, which means you need to figure out how to compress a lot of information into a teeny tiny container. One of the easiest ways to do this is to swap prose for lists. Besides, readers enjoy “skimming” bullets way more than they do sifting through prose. As a rule of thumb: anytime you have a ... See more

The goal here is to get so specific that you feel like you actually can’t get anymore specific. You’ve made it abundantly clear who (exactly) this piece is for, and more importantly, who it ISN’T for. 

The secret to writing effective lead-in Tweets is to answer three very important questions for the reader (going back to our Headline framework):

WHO is this for?WHAT is this about?WHY should they read it? (What are you PROMISING, and what do they get in exchange?)

The idea here isn't to write about one topic, one time. The idea is to take whatever you want to write about and write about it over and over again using different frameworks: you should write about it through an actionable lens, an analytical lens, an aspirational lens, and an anthropological lens (because each piece will yield a different result)... See more

You are giving people a fundamentally different understanding of who you are, how you think, and how you became "you," from the very beginning. The more people who know things about you (to whatever degree you feel comfortable sharing), the more opportunities will come your way. The more people will say, "Wow, I didn't know you did that type or wor... See more

Take your topic, and then challenge yourself to pick a direction.