This combination of branding, personality, and association with success creates incredible results.

Susan Cain’s book Quiet provides excellent guidance on how to be in the world as an introvert.

brands. Don Thompson’s book The $12 Million Stuffed Shark does a great job of detailing how artists like Damien Hirst

that information wants to be free; that attention equals currency; that ubiquity, not rarity, defines value; and that a truly networked society had to be open and unrestricted.

Capture the thoughts and emotions around the creation of each piece. Gwenn

often tell young artists that if they want longevity in the art business, they need to develop their own relationships with collectors,

Andy Warhol already understood this idea of the open exchange of ideas and ubiquity. After all, Warhol coined that phrase “fifteen minutes of fame.” Warhol mass-produced his art and appropriated popular images, leveraging the attention of the art world into multiple revenue streams and increasing the value of his individual pieces.

documentary called Indie Kindred,

An important sales rule is that people buy things from people that they know, like, and trust. That’s true even of things that they love.