How to raise money before launch

existed thus far, and why I would be able to pull it off. The most important pitch isn’t a polished one, it’s a casual one. Remember, you’re ideally not going through a deck. You’re setting up casual meet-and-greets with investors. At some point in the conversation, they’ll ask you what you do (that’s their job!). Here, you have to absolutely knock

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best decks I’ve seen were 3/4 slides Pre market (seed) - problem - product vision - biz model - team Early market (seed 2 / series A) - product demo - customer learnings - numbers - use of funds Market traction (A / B) - product demo - growth story - numbers - use of funds

As a founder, the goal then becomes to metaphorically peel each layer of the onion — Each fundraising milestone turning into a set of risks being evaluated and sidelined. The earliest investors become the partners to help figure out what to focus on. Good pre-seed angels and investors are often described as “having taste” for good startups — In tru... See more