How to Build Websites that Sell: The Scientific Approach to Websites

Green dot behaviors are often used in the beginning stages of complex behavior inductions.

If you want your business to thrive and keep the sales coming in, you need to obsess about triggers!

Friction is all the doubts, hesitations and second thoughts people have about giving you money for a product. Is it really worth the money? Will it break? Can I trust this guy? Will it work? What if it doesn’t fit? Is this a scam? Is it the right choice for me? Will she like it?

Serious gains in conversions don’t come from psychological trickery, but from analyzing what your customers really need, the language that resonates with them and how they want to buy it. It’s about relevancy and perceived value of the total offer.

Conversion optimization is the method of tuning websites or landing pages with the goal of converting more visitors into customers. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Without an appropriate trigger, behavior will not occur even if both motivation and ability are high.

People are especially motivated to avoid any negative consequences like being socially rejected.

You are not the world. You are not your customer. Hence you cannot make conclusions about user behavior based on your personal preferences.

Questions to their customers: Why did you want to buy an infrared sauna? What were the main questions you had when you were looking for one? What was most important to you? Which parameters did you compare? What kind of doubts or hesitations did you have? What kind of alternatives did you consider? What made you decide to buy from us? Now that you