How to Build Websites that Sell: The Scientific Approach to Websites

don’t just repeat the manufacturer’s canned descriptions.

proper text for humans, turns features into benefits and even provides a comparison table.

In order to design the best possible user flow, you need to understand the visitor and his motivations. Start by answering these questions: What needs or desires do your visitors have? Which problem do they want to solve? Why do they need it? What qualities (about your product or service) are most important to them? What are all the questions they

you can usually turn “failed” experiments into wins. I have not failed 10,000 times. I have successfully found 10,000 ways that will not work. —Thomas Alva Edison, inventor The real goal of A/B tests is not a lift in conversions (that’s a nice side effect), but learning something about your target audience.

If you want to increase sales right now, focus on conversions or (relevant) traffic. If you want to increase sales online in the long run, focus on loyalty.

Green dot behaviors are often used in the beginning stages of complex behavior inductions.

If you want your business to thrive and keep the sales coming in, you need to obsess about triggers!

Motivator #3: Social Acceptance / Rejection

Match users needs with your business objectives Your goal is to map users paths—flows that take users from their entry pages through conversion funnels—toward the final action (signup, purchase etc). The final action needs to provide value both to the user