Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more

We no longer lack tools for creating content. When content production and distribution is infinite, the important aspect is its primary function in crafting and proliferating culture*.* In other words, the value of content today comes primarily from its use in cultural production.

We know that what we post and consume on social media feels increasingly empty, and yet we are powerless to stop it. Perhaps if we had better language for the problem, it would be easier to solve. “Content begets content,” Eichhorn writes.