Opinion | How the $500 Billion Attention Industry Really Works
nytimes.comSaved by sari
Opinion | How the $500 Billion Attention Industry Really Works
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,
... See moreFreddie deBoer • The Bitter End of "Content"
Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.
That business model is still what most of the Internet relies on today. Rev... See more
That business model is still what most of the Internet relies on today. Rev... See more
Kyle Chayka • How the Internet Turned Us Into Content Machines
Most of this came to him in the mid-1980s, when Mr. Goldhaber, a former theoretical physicist, had a revelation. He was obsessed at the time with what he felt was an information glut — that there was simply more access to news, opinion and forms of entertainment than one could handle. His epiphany was this: One of the most finite resources in the w... See more
nytimes.com • Opinion | Michael Goldhaber, the Cassandra of the Internet Age - The New York Times
At its core, advertising is a marketplace for attention. When your eyes breeze over an advertisement as you scroll through your news feeds or read an article, a transaction has occurred. Your attention has been sold by the platform and bought by the advertiser.