How online search is changing

They want greater privacy and safety when searching online: As users resist sharing their personal data with search engines like Google, there is growing use of privacy-focused browsers like DuckDuckGo and Brave that provide users with greater control over privacy settings. In 2020, DuckDuckGo increased its traffic by 62% in one year. Since then it... See more

Kristin Jackson, CEO of Freespoke, an alternative search engine focused on helping people find the truth faster, told Project Liberty that what she's seeing is that users feel like they might be missing something when searching for information online. “They’re no longer confident in the results,” she said. “They’re wondering, ‘Am I getting the full

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