The word “meme” was originally coined by Richard Dawkins in his classic 1976 book The Selfish Gene. In it, Dawkins defined memes as “a unit of cultural transmission, or a unit of imitation.” Dawkins’ examples were “tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches.” Today, the list includes gifs, emojis, acron... See more

• Memes are units of cultural imitation


• We absorb memes that seem to work and fit with our prior memes


• When we absorb a meme, it gets expressed in our behavior


• When we express a meme, other people see it and might copy it


• Memes evolve through mutation and natural selection just like genes do


• People resist memes that don’t fit into their existing network

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I might define it like this https://t.co/rwbLTZD9JC