AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
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AUDIENCE CAPTURE - How "Influencers" Become Brainwashed by Their Audiences
Audience capture is an irresistible force in the world of influencing, because it's not just a conscious process but also an unconscious one. While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to rem... See more
Gurwinder • The Perils of Audience Capture
Bo Burnham (the musician comedian) on the business of social media:
"[Social media firms are] coming for every second of your life...And it's not because anyone is bad, it's not because anybody in this company has evil plans or is trying to do this, they're not even doing it consciously. Their entire model is growth. They’re coming for every second
... See moreSocial media’s combination of global reach,
performance metrics, platform design, content
format, and algorithmic interference have changed
how creators make for others, and how others
perceive and interact with creators' work.
The results are an eternal presence, persistent
feedback, an unrealistic expectation of virality,
harmful social comparison, crea
... See more