How I invest at Common Magic (or, rather, things I believe to be true)

Lulu

The first one is what gives you a right to exist. There is already 40,000 companies doing something like you, and then there's 15 companies doing what sounds exactly like what you're doing, and then there's three other companies that are literally doing exactly what you're doing, at least to the outside eyes. Why don't you just go join them? Wh... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more