How Gen Z Women Athletes Are Writing Their Own Storylines

Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer:

Imagine, too, a woman whose dominance on the court leads to discussions of her skill, not her body. Imagine a scenario in which strength, manifest in physical and mental form, is figured as a pure testament to skill, not a means of distracting from it. Imagine a world in which female athletes do not provoke anxiety; in which black ones are not auto

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