How Erik Hoel Went From Professor to Newsletter Creator with 40,000 Subscribers - Growth in Reverse

As long as the number of subscribers increases, so will the number of newsletter publishers. Users’ email inboxes – already full with non-newsletter-emails – will get as crowded as social media newsfeeds. Just wait until Gmail introduces an algorithmic feed for your newsletter inbox.

In 2008, I came to the realization that while I would one day like to publish a book, unless things changed, I would have no way of actually telling readers about my book. I decided I would build an email list. But what about? I wasn’t important or interesting enough for people to just sign up based on my name alone. So I came up with an idea: What

... See more