How eCommerce is becoming a key part of publishers’ emerging revenue strategies
Damian Radcliffemedium.com
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How eCommerce is becoming a key part of publishers’ emerging revenue strategies
The difference in margin between e-commerce and advertising has become a much bigger story than Amazon: everyone from Uber to Walmart to Instacart is pushing into ‘merchant media’, and hiring at scale
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
The difference in margin between e-commerce and advertising has become a much bigger story than Amazon: everyone from Uber to Walmart to Instacart is pushing into ‘merchant media’, and hiring at scale:
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
Affiliate fees have certainly been a big deal for a few years now. Back in 2016 the New York Times acquired The Wirecutter, validating the idea of affiliate fees as a publishing business model. Buzzfeed dove in head first over the following year, along with the publications formerly known as Gawker. The mania seems to have reached its peak last Nov... See more
Stratechery • Amazon Cuts Affiliate Marketing, Google Versus French Publishers, Streaming Services and Movies
For a number of years, media and commerce operated in a mutualistic manner. For a time, sites like Amazon, Target, and Walmart needed product demand and digital publishers would provide that demand for a percentage of each sale made. It was a win / win. Media could monetize its traffic in new ways and brands could advertise without upfront costs.